FALLEN PATRIOTS //

The Setup

Children of Fallen Patriots Foundation provides college scholarships and educational support to military children who have lost a parent in the line of duty.

The mission is powerful—and deeply important. But their existing website (built on Squarespace) was starting to create friction:

• Limited flexibility for integrations

• A more complex-than-necessary enrollment process

• Missed opportunities to capture and convert growing traffic

The ask: rebuild the site to better support the people it serves—while increasing awareness and making it easier for families to take the next step.

The Approach

Start With the Mission
This isn’t a brand that needs reinvention—it needs clarity, accessibility, and trust. Every decision was grounded in making the experience:

• Easier to navigate

• More intuitive for families

• Better aligned with the emotional weight of the mission

Migrate for Flexibility + Scale
We moved the site from Squarespace → WordPress to unlock:

• Seamless integration with third-party tools and applications

• Greater control over user flows

• A more scalable foundation for future growth

Simplify Enrollment
A major focus was reducing friction in the scholarship enrollment process. We streamlined pathways so users can:

• Quickly understand eligibility

• Move through steps with confidence

• Access what they need without overwhelm

Clear structure. Fewer drop-offs. More support where it matters.

Design for Awareness + Action
The site was restructured to better serve both sides of the audience:

• Families seeking support

• Donors and partners looking to contribute

That meant:

• Stronger content hierarchy

• Clear, intentional calls-to-action

• A balance between storytelling and usability

What Came Through

A website that:

• Better reflects the weight and credibility of the organization

• Makes it easier for families to access life-changing support

• Supports increased traffic and awareness without losing clarity

Performance improvements and SEO enhancements led to stronger visibility, more qualified traffic, and reduced bounce rates—helping more users reach the information they need, faster. And a platform behind it that:

• Gives the team more flexibility moving forward

• Reduces technical limitations and workarounds

• Creates a stronger foundation for growth

Most importantly—it removes barriers at the moments that matter most.